Technical professionals aren’t impressed by feel-good advertising. That Apple will tell you what you need doesn’t go over well in some circles.ģ. Unfortunately, “design by Ive” often trumps geeky technical needs from individuals, even widely respected ones. Technical professionals expect Apple to appear at their favored conferences, mix with them, listen to and respond to their needs. Catering to the Pros? The pros make their living with their computers. Imagine the howls over a 2017 Mac Pro with nothing but six USB-C ports.Ģ. Apple likes to always move foreward with style and avoid embarrassment. Certain functionality and expandability would have to return to make the professionals happy.
Apple would have to take a bit of a step backwards. Without repeating the arguments for the defendants (us), let’s consider why Apple would, perhaps, like to abandon the Mac Pro. Will Apple allow that? If I were to guess, however, I’d say that Apple is planning to discontinue the Mac Pro line. And there’s been much discussion of how Hewlett-Packard and Microsoft are hungry to take the creative and technical professional business away from Apple.
The company has taken enormous heat for allowing the 2013 Mac Pro to linger on without an update. However, before I do that, I want to preface my remarks with the notion that Apple may well have a new Mac Pro in the works.
